Personalize at scale
Movemint uses institution-defined customer attributes to surface the right offer—the right product, amount, rate, and timing—for each customer.
EMBEDDED FINANCE PLATFORM FOR BANKS & CREDIT UNIONS
The Right Offer. The Right Customer. Every Channel, Every Time.
Movemint personalizes every customer interaction—in real time, across digital banking, in-branch, contact center, and outbound channels—converting intent into loans, deposits, and non-interest income.
WHY IT MATTERS
Your Customers Are Making Financial Decisions Every Day. Most of Them Aren't Making Them with You.
The customers who could be borrowing from you are taking loans to dealerships, online lenders, and big banks—because those institutions reached them first with a faster, more relevant experience.
The depositors who could be deepening their relationship with you are moving money to fintechs and national banks—because no one surfaced the right offer at the right moment.
Your team sees the data. They know who needs a loan, who has deposit potential, who's about to leave. But without a system to act on that intelligence—consistently, in real time, across every channel—those opportunities go somewhere else.
This is the problem Movemint solves.
HOW MOVEMINT WORKS
The Intelligence Layer Your Banking and Engagement Channels Have Been Missing
Movemint embeds directly into the platforms and channels your institution already uses, adding the real-time personalization engine that turns everyday interactions into growth opportunities.
Remove friction everywhere
Pre-approved offers. Pre-populated forms. Staff prompts that load context before the conversation begins. Movemint reduces the effort needed to act—for customers and for your team—so more opportunities actually close.
Measure everything
Every funded loan, every opened account, every accepted NII product is attributed back to the campaign and channel that drove it. Real-time dashboards give your team the data to optimize, prove ROI, and plan for growth.
WHERE MOVEMINT WORKS
One Platform. Every Channel Your Customers Use.
Most personalization tools improve one channel at a time. Movemint coordinates all four—so every touchpoint your institution uses becomes part of a single, intelligent growth engine.
Digital Banking
Pre-approved offers are embedded natively inside online and mobile banking. Customers see relevant, actionable opportunities without leaving their account view. No new app. No redirect. No friction.
Branch
Teller and advisor screens surface customer context and current offers before the conversation begins. Staff don't have to guess what the customer needs—Movemint tells them.
Contact Center
Agent desktops show real-time next-best-action intelligence so every call continues the relationship instead of starting over.
Outbound
Power your email, SMS, and direct mail campaigns by the same real-time customer data that drives in-channel offers. Consistent, timely, and measurable.
When all four channels speak the same language, the numbers reflect it.
PROVEN RESULTS
What Happens When Relevance Meets Scale
$194M
in loans funded over 11 months | 500K-member credit union | consumer loans, HELOCs, credit cards, GAP income
$55.8M
in loans requested in 90 days | 100K-member credit union | 4.7% acceptance rate on pre-approved offers
$23.9M
in loans requested in 60 days | 100K-member credit union | 31,903 pre-approved offers delivered
6x higher
response rates vs. traditional campaigns | Across the Movemint client base
THE MOVEMINT METHOD
From Integration to Impact in Five Steps
Movemint is designed for speed to value. Most clients are live and generating results within weeks—not quarters.
Embed
Movemint integrates natively into your digital banking platform and extends into branch and contact center systems without disrupting the customer experience or requiring a rip-and-replace.
Target
Institution-defined customer attributes—product holdings, credit profile, behavioral signals, life stage—are used to identify who is ready for what product, at what amount, at what rate. Your rules. Your strategy.
Engage
Customers receive personalized offers that align with their actual financial situation in the channel they're already in, at the moment they're most receptive. Staff see the same intelligence on their screens.
Convert
Higher relevance drives higher response. Pre-approved offers with frictionless acceptance paths mean customers who want to act can act immediately—without abandonment.
Optimize
The Movemint dashboard shows performance by product, channel, campaign, and customer segment. Your team sees what's working, adjusts what isn't, and compounds results over time.
WHAT SETS US APART
Built for Financial Institutions. Not Adapted for Them.
Your products. Your policies. Your brand.
Movemint doesn't impose a generic offer engine on your institution. Every offer is built from your products, governed by your compliance policies, and delivered inside your brand. Customers never see Movemint—they see you, at your best.
Real-time, not batch.
Most campaign tools run on schedules—weekly exports, monthly segments, quarterly refreshes. Movemint operates in real time. When a customer's situation changes, their offers change with it. That's the difference between relevant and generic.
One platform. Not a stack of point solutions.
Loan growth, deposit growth, NII, and customer experience all run on a single data model, a single set of rules, and a single dashboard. No integration overhead. No conflicting offers. No attribution gaps.
WORKS WITH YOUR STACK
Natively Integrated with the Platforms You Already Use
Movemint plugs into the digital banking platforms, core systems, and loan origination systems your institution runs today. No new infrastructure. No extended implementation timelines. Live in weeks.
WHAT OUR CLIENTS SAY
Financial Institutions That Move with Movemint
GET STARTED
See What Movemint Can Do for Your Institution
Whether you want to grow loans, deepen deposit relationships, capture more non-interest income, or deliver a better customer experience — Movemint gives you the platform to do all of it, coordinated, across every channel.